Even a local moving company can benefit from a rock-solid marketing campaign to reach out to new customers in the community.
If you’re finding it difficult to gain new customers or simply don’t know where to begin, consider these proven marketing methods to attract customers to your local business:
- Offer customers a special gift upon booking. If you’re new to the moving game and want to set yourself apart from your competition, it helps to offer customers freebies right off the bat. A new customer will appreciate a special gift after booking your moving service, like complimentary moving supplies for booking in advance.This is also the perfect opportunity to work together with other local businesses in your community in a joint venture. You can offer new customers a gift card to a local restaurant upon booking; a restaurant can then agree to advertise your moving services in-store to all diners.
- Spread the word to local apartment buildings. Most apartment complexes are happy to find a reliable moving company that they can refer to their tenants. Take the time to prepare a professional sales presentation that you can present to an apartment manager.Even better, plan to leave branded marketing materials in the front office that tenants can take with them, like magnets, flyers, and pens, to encourage them to book your services.
- Focus on customer service and referrals. In the world of moving, a little goes a long way. Customers will greatly appreciate a professional moving company that sticks with their schedule and provides reminder calls before moving day. If movers are punctual, courteous, and clean, customers will remember and will have a better impression of your company as a result.Customers can also be encouraged to refer your moving company to friends and family members with referral bonuses at a set monetary amount or in gift card form. Customer loyalty is one of the most effective ways to build a long-term client base by circulating positive recommendations about your brand.
While it may seem simple at face value to start your own moving service since it’s a business that can be operated from home, attention to detail in both marketing and customer service does matter. If you want to compete with a number of commercial moving companies in your area, paying attention to the marketing tips above will help customers to remember your brand time and again.